The explorations

180 views of the Signal Studio weddings surface — the first vertical the workspace was built against — designed twenty at a time across 9 decks. Most of them are wrong on purpose. You cannot tell which idea is good until you have seen the nineteen beside it — so the pile is the method, and the 62 I kept are the point.

180 views 9 decks 62 shortlisted 7 of 9 decks reviewed

01 Analytics Flow, cycle time and reliability. Built before the domain was known, so the content is engineering rather than weddings — judge the form. 7 of 20 kept 02 Home Twenty answers to the question of what the first screen should be. 8 of 20 kept 03 Guests The list, the ask, the table, the care and the day. 12 of 20 kept 04 Seating Building the room, placing people, encoding the rules and surviving the day. 13 of 20 kept 05 Money The number, the commitments, the drift, the flow and the close. 8 of 20 kept 06 Suppliers The roster, the search, the work, the day and the close. 20 views · not yet reviewed 07 The Day Run of show, call sheets, the risks and the live afternoon. 7 of 20 kept 08 Comms The website, the sends, the voice and the guest-facing pages. 7 of 20 kept 09 Planner Fourteen weddings at once — the book, the team, the business and the firm. 20 views · not yet reviewed

Why twenty

The method

Twenty is the number where you stop designing the obvious one. The first five are the idea you arrived with. Six to twelve are the variations you would have found anyway. Thirteen onward is where the deck starts arguing with itself, and that argument is the value.

Every view is real code, not a picture — the same helpers, the same seeded example data, so a figure on view three and the same figure on view eighteen agree. That constraint is what makes the set comparable. It also means every one of them still runs, which is why you can open them here.

The shortlist is marked below. The individual decisions — build, steal a part, merge, park — are still in the review tool and are not published here yet.