Ethan McNamara

In good
detail.

The small decisions
that make a product
feel considered.

Show construction

A little resistance. A clear response.

Small, working studies. Nothing here changes your work.

02 / Foundations

A little change.
A different voice.

Type sets a rhythm. Space gives it room.
Start with a letter. Make it your own.

Geist / Variable sans
Ag in Geist, weight 560, with construction guidesAg

Your words aren’t saved or sent.

The same letter. A different presence.
Not decoration. A decision.

Look at the construction

Inside Geist

The cap-height guide comes from the font’s own metrics. The baseline stays true as the weight changes; the descender guide follows the rendered letters.

Family
Geist
Weight
300–800
Cap height
710 / 1,000 units
03 / Relationships

One system.
Different needs.

A map. A conversation. A moment in time.
A shared language, used with care.

atlas.Find the connection
Signal Studio
JobsProduct
TuringEngineering
IveExperience
redline.Keep the context
Give this moment more room.

Keep the title. Increase the space.

## Title spacingKeep the title.Increase the space.
timeline.Share what comes next
79days until
the wedding
TodayWedding day
Related by design.

Different products. The same care for type, space and colour.

Edited product studies. The lines show shared design foundations, not data connections.

Dot, the Signal Studio mascot, taking a closer look

The details are
part of the work.

Small things, made with the same care as the whole.